Nationwide Construction
The Results
From the Client
Project Overview
Nationwide Construction’s digital marketing efforts yielded extraordinary results. After one year of implementing a custom digital marketing strategy, they celebrated exponential increases in several key areas:
- +21.47% increase in site visitors
- +126.50% increase in organic search traffic
- +800% increase in online leads
- +640.92% increase in the conversion rate
These numbers reflect a comparison from March 1 – August 31, 2021 vs. the same timeframe in 2022. Thrivin continues to work with Nationwide Construction to help achieve increased ROI through custom digital marketing strategies.
The Strategy
Nationwide Construction wanted to increase their brand awareness and quality leads online, so they partnered with Thrivin Internet Marketing to help develop a successful marketing strategy. Nationwide and Thrivin chose three tactics to help increase web traffic:
- Custom, Responsive WordPress Design
- Custom Content Writing
- Search Engine Optimization
The Execution
Thrivin’s digital marketing experts audited Nationwide Construction’s current website and identified areas of opportunity. Our web design team developed a modern WordPress website boasting updated functionality and a Search Engine Optimization (SEO) specialist implemented an SEO strategy that included these critical services:
- Custom blogging
- Evaluated and optimized all calls to action
- Consistent local citation building
- Managing local SEO
- Auto-published syndicated blogs to social media channels
- On-page SEO: Optimized title tags, meta descriptions, header tags, internal linking and image alt tags
- Off-page SEO: Quality backlinks, guest post articles, native mentions and niche directory listings
- Ongoing monitoring and repairing technical issues